Bachelor of Arts in Marketing (BA in Marketing)
February 1, 2025 2026-09-30 12:24Bachelor of Arts in Marketing (BA in Marketing)
Bachelor Degree
Marketing (BA in Marketing)
Why Choose this Program
The Bachelor of Arts in Marketing (BA in Marketing) program was designed to:
- Develop knowledge of marketing principles, consumer behavior, and market research.
- Build strategic, analytical, creative, and digital marketing skills for a dynamic business environment.
- Prepare graduates for careers in marketing, branding, sales, advertising, and digital marketing.
- Promote ethical, customer-focused, and sustainable marketing practices.
- Enhance the use of digital technologies, data analytics, and innovative marketing strategies to drive business growth.
Future Career Prospects
Graduates from this program will be able to pursue careers such as:
- Marketing Executive
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Sales Manager
- Advertising and Promotions Executive
- Customer Relationship Management (CRM) Specialist
- Marketing Consultant
- Entrepreneur
Course Structure
The four-year program consists of 120 credits and is structured to provide students with a comprehensive academic foundation through a well-balanced curriculum of foundation, functional, pre-major, and major courses.
To fulfill the graduation requirements, students must successfully complete the following coursework:
YEAR 1 | ||
Course Title | Credits | Priority |
English 1: Reading and Composition with Laboratory | 4 | Required |
Gender Studies | 3 | Required |
Khmer Studies | 3 | Required |
Introduction to Computers with Laboratory | 4 | Required |
English II: Reading and Composition with Laboratory | 4 | Required |
Environmental Science | 3 | Required |
Introduction to Political Science | 3 | Required |
Management Principles | 3 | Required |
YEAR 2 | ||
Course Title | Credits | Priority |
Personal Growth and Development | 4 | Required |
Logic and Critical Thinking | 3 | Required |
Math for Business | 3 | Required |
Financial Accounting I | 3 | Required |
Introduction to Ethics and Good Governance | 3 | Required |
Introduction to Statistics & Its Application | 3 | Required |
History of Cambodia | 4 | Required |
Office Applications for Business | 3 | Required |
Financial Accounting II | 3 | Required |
YEAR 3 | ||
Course Title | Credits | Priority |
Introduction to Economics: Basic Concepts | 3 | Required |
Business Law | 3 | Required |
Micro economic Principles | 3 | Required |
Marketing Principles | 3 | Required |
Introduction to Digital Marketing | 3 | Required |
Financial Management I | 3 | Required |
Management Accounting I | 3 | Required |
Consumer Behavior | 3 | Required |
Management and Organization Behavior Theory | 3 | Required |
Marketing Research | 3 | Required |
YEAR 4 | ||
Course Title | Credits | Priority |
Events: Meetings, Conventions and Exhibitions | 3 | Required |
Product Planning and Development and Practices | 3 | Required |
International and Global Marketing | 3 | Required |
Sale Promotion Tools and Techniques | 3 | Required |
Managing Innovation | 3 | Required |
Strategic Marketing: Theory and Application | 3 | Required |
Management and Leadership Development Skills | 4 | Required |
Competitive Strategy: Price and Advertising | 3 | Required |
Strategic Supply Chain Management | 3 | Required |
Entrepreneurial Marketing and Selling | 3 | Elective |
Operation Management | 3 | Elective |
Fiscal Legislation & Taxation | 3 | Elective |
Financial Management II | 3 | Elective |
Research Methodologies for Business | 3 | Elective |
Business Analytics for Managers | 3 | Elective |
GRADUATION PATH | ||
Option I: Senior Project | 6 | Required |
Option II: Internship | 6 | Required |
Option III: Exit Exam | 6 | Required |
*Note: Graduation Path: Students choose only ONE option.
Type: | Higher Education |
Faculty: | Business and Economics |
Department: | Tourism and Entrepreneurship |
Degree: | Bachelor of Arts |
Major: | Marketing (BA in Marketing) |
Duration: | 4 years |
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