Bachelor of Arts in Digital Marketing (BA in Digital Marketing)
September 30, 2026 2026-09-30 12:52Bachelor of Arts in Digital Marketing (BA in Digital Marketing)
Bachelor Degree
Digital Marketing (BA in Digital Marketing)
Why Choose this Program
The Bachelor of Arts in Digital Marketing (BA in Digital Marketing) program was designed to:
- Gain in-demand digital business and technology skills.
- Learn e-commerce, digital marketing, and business analytics.
- Develop innovation, entrepreneurship, and leadership capabilities.
- Prepare for careers in the digital economy and global marketplace.
Future Career Prospects
Graduates from this program will be able to pursue careers such as:
- Digital Marketing Specialist
- E-Commerce Manager
- Business Analyst
- Digital Business Consultant
- Social Media Manager
- Digital Project Coordinator
- Product Manager
- Entrepreneur
Course Structure
The four-year program consists of 120 credits and is structured to provide students with a comprehensive academic foundation through a well-balanced curriculum of foundation, functional, pre-major, and major courses.
To fulfill the graduation requirements, students must successfully complete the following coursework:
| YEAR 1 | ||
| Course Title | Credits | Priority |
| English I: Reading and Composition with Laboratory | 4 | Required |
| Gender Studies | 3 | Required |
| Khmer Studies | 3 | Required |
| Digital Literacy + Lab | 4 | Required |
| English II: Reading and Composition with Laboratory | 4 | Required |
| Environmental Science | 3 | Required |
| Introduction to Political Science | 3 | Required |
| Management Principles | 3 | Required |
| YEAR 2 | ||
| Course Title | Credits | Priority |
| Personal Growth and Development | 4 | Required |
| Logic and Critical Thinking | 3 | Required |
| Math for Business | 3 | Required |
| Financial Accounting I | 3 | Required |
| Introduction to Ethics and Good Governance | 3 | Required |
| Introduction to Statistics & Its Application | 3 | Required |
| History of Cambodia | 4 | Required |
| Office Applications for Business | 3 | Required |
| Financial Accounting II | 3 | Required |
| YEAR 3 | ||
| Course Title | Credits | Priority |
| Business Law | 3 | Required |
| Microeconomic Principles | 3 | Required |
| Marketing Principles | 3 | Required |
| Financial Management I | 3 | Required |
| Introduction to Digital Marketing | 3 | Required |
| Marketing Analytics | 3 | Required |
| Management Accounting I | 3 | Required |
| Consumer Behavior | 3 | Required |
| Management and Organization Behavior Theory | 3 | Required |
| Content Marketing Strategy | 3 | Required |
| YEAR 4 | ||
| Course Title | Credits | Priority |
| Data Analytics for Marketing | 3 | Required |
| Digital Product Management and Planning | 3 | Required |
| International and Global Marketing | 3 | Required |
| Digital Advertising and Promotion Strategy | 3 | Required |
| Digital Brand Management | 3 | Required |
| Management and Leadership Development Skills | 4 | Required |
| Digital Strategic Marketing and Pricing | 3 | Required |
| Digital Marketing Channels & E-Commerce | 3 | Required |
| Innovation in Digital Marketing | 3 | Required |
| Business Analytics for Managers | 3 | Elective |
| Strategic Management and Business Policy | 3 | Elective |
| Entrepreneurship & Small Business Management | 3 | Elective |
| Financial Markets | 3 | Elective |
| Negotiations and Conflict Resolution | 3 | Elective |
| Global Supply Chain Management | 3 | Elective |
| GRADUATION PATH | ||
| Option I: Senior Project | 6 | Required |
| Option II: Internship | 6 | Required |
| Option III: Exit Exam | 6 | Required |
*Note: Graduation Path: Students choose only ONE option.
Type: | Higher Education |
Faculty: | Business and Economics |
Department: | Economics and Management |
Degree: | Bachelor of Arts |
Major: | Digital Marketing (BA in Digital Marketing) |
Duration: | 4 years |
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