Why Choose this Program

The Associate of Arts in Marketing (AA in Marketing) program was designed to:

1. Develop a Comprehensive Understanding of Marketing – Build a solid foundation in marketing principles, consumer behavior, branding, sales, business communication, and contemporary marketing practices.
2. Cultivate Industry-Relevant Skills – Equip students with practical competencies in market research, customer engagement, marketing planning, sales management, and promotional campaign development.
3. Embrace Digital Marketing Innovation – Introduce students to digital marketing strategies, social media management, e-commerce platforms, marketing analytics, and emerging technologies that support business growth in the digital economy.
4. Bridge Theory and Practice – Provide experiential learning opportunities through case studies, business projects, simulations, internships, and other hands-on activities that reflect real-world marketing challenges.
5. Create Pathways for Professional Growth – Prepare graduates for entry-level careers in marketing, sales, retail, advertising, customer relationship management, and digital marketing, while establishing a strong academic foundation for continued study toward a bachelor's degree in Marketing or other related business disciplines.

Future Career Prospects

Graduates from this program will be able to pursue careers such as:

1. Sales Assistant or Sales Representative
2. Marketing Assistant
3. Customer Service Officer
4. Digital Marketing Assistant or Social Media Assistant
5. Advertising or Promotion Assistant

Course Structure

The two-year program comprises 61 credits and includes foundation courses, functional courses, and a comprehensive examination. Students must complete the following coursework requirements to graduate: