Mass Media (BA in Mass Media)

Mass Media (BA in Mass Media)

Bachelor Degree

Mass Media (BA in Mass Media)

Why Choose this Program?

The Bachelor of Arts in Mass Media (BA in Mass Media) program was designed to:

  • Develop Professional Media Production Skills
  • Build Expertise in Digital Media and Emerging Technologies
  • Enhance Creative Storytelling and Visual Communication
  • Strengthen Critical Thinking, Research, and Ethical Journalism
  • Prepare Graduates for Diverse Careers in the Media and Communication Industries
  • Foster Leadership, Innovation, and Professional Development

Future Career Prospects

Graduates from this program will be able to pursue careers such as:

  • Multimedia Producer
  • Broadcast Journalist
  • Public Relations Specialist
  • Digital Media Specialist
  • Content Strategist
  • Advertising and Marketing Executive
  • Television and Film Producer

Course Structure

The four-year program consists of 120 credits and is structured to provide students with a comprehensive academic foundation through a well-balanced curriculum of foundation, functional, pre-major, and major courses. To fulfill the graduation requirements, students must successfully complete the following coursework:

YEAR 1

Course Title

Credits

Priority

English I: Reading and Composition  with Laboratory

4

Required

Gender Studies

3

Required

Khmer Studies

3

Required

Digital Literacy with Laboratory

4

Required

English II: Reading and Composition with Laboratory

4

Required

History of Cambodia

4

Required

Environmental Science

3

Required

Introduction to Political Science

3

Required

YEAR 2

Course Title

Credits

Priority

Personal Growth and Development

4

Required

ASEAN Government, Politics and Economics

4

Required

Logic and Critical Thinking

3

Required

Introduction to Communication and Mass Media

3

Required

Creativity and Innovation

3

Required

Introduction to Technology and Innovation

3

Required

History of Media

3

Required

Introduction to Social Media

3

Required

Web Design

3

Required

YEAR 3

Course Title

Credits

Priority

Digital Media

3

Required

Media Psychology

3

Required

Media and Artificial Intelligence

3

Required

Writing for Mass Media

3

Required

Public Speaking

3

Required

Media Law and Ethics

3

Required

Introduction to Film Studies

3

Required

Media Research with Laboratory

4

Required

Digital Media Production with Laboratory

4

Required

YEAR 4

Course Title

Credits

Priority

Fundamentals of Public Relations

3

Required

Business of Media: Advertising

3

Required

Introduction to Journalism

3

Required

Visual Communication

3

Required

Introduction to Film and Television Writing

3

Required

Documentary Production

4

Required

Television/Radio Production

3

Required

Broadcast Journalism

3

Required

Cross Cultural Communications

3

Elective

Mass Media and Collective Behavior

3

Elective

Media and Popular Culture

3

Elective

History of World Cinema

3

Elective

Management and Leadership Development Skills

4

Elective

*Note: Students shall take one additional course (elective), more credits are granted.

GRADUATION PATH

Option I: Senior Project + Exit Exam

6

Required

Option II: Internship + Exit Exam

6

Required

 *Note: Graduation Path: Students choose only ONE option.

Type:Higher Education
Faculty:Faculty of Communication and Media Arts
Degree:Bachelor of Arts
Major:Mass Media (BA in Mass Media)
Duration:4 years